‘So’ for dignified women









Manami Nagata, a Designer of So, is based in Japan. Her collections are produced in Japan.
Her latest is ‘playing in the water’. It’s a collection that’s even more amazing that it sounds.

After graduation how did you start working ?
I through the experience of the designer in the apparel manufacturers, after graduating from school. And I based on the 2013 exhibition, and began its activities in the brand ‘So’ dealing by the customer, all design, pattern, to sewing.

What were the first steps you took in the world of fashion?
My mother was like to make the dress. I was wearing clothes that made my mother in childhood. It was also influenced by the girls’ comics I read as a child. The comic was a story that dream girl that fashion designer.

­Where do you find your inspiration?
I go to the museum, watch a movie, I think the styling that I want to wear in the season on a daily basis.

­What is the next step for your career?
I want to exhibitions in areas where more different. Japan, of course, overseas.

­What does fashion mean to you?
Fashion is life itself to me. I’m able to grow by fashion. And those must­have for me.

­What’s the inspiration behind your current / upcoming Collection?
My create is made all the basic themes ” For dignified woman. ” And the current collection, I add the theme of  “playing in the water”,  This collection’s point are sporty items and shining texture .

­Which one is your favorite piece from current / upcoming Collection and why?
My favorite is an all ­in ­one of the big armhole. Because it is a product you put in when you the exhibition for the first time.

What do you do to keep yourself in shape?
I have received a stimulus and meet our many people, and talking.

­What kind of feedback did you get on the collection?
I met a lot of people for the first time the collection. Got a new chance from the people, I am led to the development of the brand.

­How do you balance creativity with commerce?
Taking the balance is difficult. Looking at the market, I suggest something missing. I think ,It is what I and consumer want .

More generally, what are your future plans, after 10years?
I want to have their own stores. Clothes and some bags , my favorite shoes and underwear,The shop can coordinate all.

­Which brand do you want to collaborate with if it is possible?
I want to collaborate with “noi.”


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