Category Archives: New faces


–  Could you tell us about yourself and your brand ‘’ ?

HVRMINN&CO. is representative of my brands, HVRMINN, EPONYMOVS and VIETTO NYC. I started the company with intentions to carry out a made-to-measure suiting business, but we’ve expanded

– How did you guys get into the world of design?- After graduating how did you start working?

I bought my first custom tailored suit when I was 18. It was made by a master tailor from Japan, since then, I’ve always had an interest in tailored clothing and design. As soon as I graduated, I started a made-to-measure business at my small studio in Chelsea with my tailor. As I moved to a bigger space later on, I established a partnership with Martin Greenfield Clothiers in Brooklyn. I soon realized though that it wouldn’t be enough to satiate my creative capacity, so I decided to launch EPONYMOVS, a ready-to-wear label, which has fewer parameters to work within; I’m able to design jewelry, bags, shoes, sportswear, and even suits. 

– Where do you find your inspiration?  or   What’s the inspiration behind your this / upcoming Collection?

This question is always the most difficult. I don’t ever have a single source of inspiration that drives the aesthetic direction of the brand, or a collection. For me it’s more about utilizing a collection of experiences and an accumulation of diverse references.  

– What does fashion/make design mean to you?

Fundamentally, as a creative human being, the primary purpose of my designs is living a productive life. It doesn’t have to be fashion design as long as it satiates my desire to create beautiful aesthetics and impeccable crafts Design is about crystalizing individuality and providing pleasure to myself and to my customers. That is to say, fashion prompts satisfaction to me by means of creative (productive) activities, and it provides my customers with a satiable persona to my psychology apparatus.

 – How do you balance creativity with commerce?

The answer to this question depends on how you define good design. To me, good design ought to be appreciated by the general public, even when there is no marketing agenda behind it. In other words, good design axiomatically covers commerciality. I don’t design hoping to make commercial pieces; I design pieces I hope people will purchase because they appreciate it.

– Main Website:
We’re launching e-commerce and opening our first boutique in New York this April.




Yusuke Kagari


First of all, I want to introduce today’s interviewee, Yusuke Kagari.
He is a Japanese designer of leather items, especially bags, wallets, cases, shoes, lights etc… Whatever he puts his mind to. He has lots of collections, the most populer of which is “WALL”.  Now he is selling online and using a few outlets in popular Japanese department stores, he also has a shop in Hong Kong. He is a really friendly guy, with a deep knowledge of wall and strong obsessiveness in his own designs. Very unique! That’s why I am big fan!

(12.30mag) So, I am really curious about your career. How did you get into designing? After graduating how did you start working?
(YK) To be honest,  I didn’t think that I wanted to be a designer when I guraduated school.  After graduating, I was working and when I had free time I created leather bags. Then my friend started to sell my bags in his shop.  After the sales started to become quite good I decided to persue it full time, then now I’m creating .

(12.30mag) Can you show us your favorite piece in your collection? And how often you make a new collection?
(YK) Most people think that this is the Yusuke Kagari design.
It was created in 2006, inspired by WALL and is still the best selling item.  At that time, I didn’t have any knowleadge of skills or leather, that’s why it’s quite a unique design with mind boggling ideas. Nowadays I make new collections anually, but not 2014. The next one is coming soon…

Oh I see. You already have a lot of designs and design collaborations! But I still wanna know about your upcoming collection!!
By the way,

(12.30mag) How do you find your inspiration? What’s the inspiration behind your collection?
(YK) Basically it comes any time, any place and from any information.
When I’m creating new things, I just touch leather and do whatever I feel. Not thinking, just doing it. But now my style has changed a little for creating collections. Before making something I’m thinking from the start how to make it. 
And also some information is my unique spice.
For example, I heard about war. When people were alive during the war they didn’t have enough food, so some people ate leather. (Actually not real)  And then I got inspiration from this. How leather works when it gets mixed with water, and I tried it.  This is the one which I was inspired from information.

And the “WALL” collection was inspired by WALL, each of the items are a different size and have a different face. Everything is not exactly the same.

(12.30mag) Interesting!
(YK) But this means only a few people like my design, not everyone. Cos unique!

(12.30mag)  I wanna know how you balance creativity with commerce? Because most designers say that the createve balance with commerce is difficult for designers. Do you think the same way? If yes, in what way do you need help? (need press more, or sale place, need help people …
(YK) I don’t wanna be rushed. I just wanna sell to people who really like my designs. My designs are not commercal items. I’m making them by hand. The important thing is that I show my ideas, my visual world, and all of the Yusuke Kagari world,  if people like my ideas, I wanna connect with that person who has the same feeling.
I don’t care how good the sales are or not.

(12.30mag)  When I saw your design, I thought about the use of really simple color, especially your use of a lot of white. Is it your idea or do you just like it?
(YK) Because I want the customer to make their own color by themselves. That’s why I use white quite often.

Ok, thanks!! So now I want to ask something for the benefit of students and young designers.

(12.30mag) How much would you credit the college you have studied at regarding your success?
(YK) The financial resoures credit was ¥0. But after I built my company, I wanted to make a gallery and design space which were really popular and all of the hot designers had it in 2007~2010. At that time, the financial resources credit was 150,000 yen.

(12.30mag) Do you think that people should go to Fashion school or something similar if people want to become a designer?
(YK) I don’t know, because I graduated somewhere really different to a major school. But now I’m designer. Depends on the person and depends on what you wanna do. School is not the only important thing…

(12.30mag)  Do you think that you got something positive from school? Or a benefit?
(YK) Ummmm. I was happy that we had lots of different types of teachers in my school. Especially my favourite teacher who was a designer of fabric, I could feel a real designer face to face. Also I had studied from her about the textile of mind.

Thank you Yusuke Kagari!

ruinsbag w711 kgy_maruni_high



Studio Lorier



Studio Lorier

–  First of all, could you tell us about yourself/ your brand ?

when i was young i was always curious and trying to invent new stuff. when becoming older i studied industrial design and did a course in ceramics. there i fell in love with the material and got some ideas.

after graduating i wanted to get the ideas into reality and started my own design studio. i mainly try to focus on fresh and new products, which can be used daily.

–  What were the first steps you took in the world of fashion/design?

starting to sell online i think. i also attend at exhibitions now, this year i had my own stand at the dutch design week in eindhoven.

-­  Where do you find your inspiration?

inspiration gets to me while doing normal tasks. if i cycle to work i might get a new idea or concept. it suddenly pops out. normally i also keep up to date by reading desing news and visit related shops.

– ­ What does fashion/design mean to you?

design means to me the freedom to create something.

-­ What’s the inspiration behind your current / upcoming Collection?

some inspiration get from nature and some from the big industry. both a beautiful contrast.

– Which one is your favorite piece from current / upcoming Collection and why?

the branch out, a modular piece of furniture, which you can change according to your needs. inspired by a branch, which can grow in any direction.

–  One thing I love about fashion/design is that there is still capacity for amazing surprises.

Do you feel the  same way about what you do? There is already a lot out there, but still room for special products. i try to be innovative an have new ideas which i never have seen before.

– Do you feel there is significant interest for young and new designers at the moment?

lots of people are interested in new craftmen, so if you master them on a young age, that might be interesting.

– How do you balance creativity with commerce?

a well designed product is beauty, functionality and price, balanced. i try to make a piece as easy to make and simple as possible, but still keep the quality and function high. the price

– Which brand do you want to collaborate with if it is possible?

Hem, such a great new brand, which is online based.

– Lots of students often worry about how to begin their first steps in the fashion/design field. What were the first steps you took in the world of fashion/design?

just rent a studio and begin! do not hesitate and make the ideas reality

– What has been happening in your career? and what is the next step for your career?

next is to expand the shops where products are sold. also want to do collaborations with other designers for some new ideas.

– Finally, please tell me anything you want.

any shop in Tokyo who want to collaborate?

Studio Lorier





Philipp von Hase




Norwegian Furniture

This is real 100% Norwegian Furniture, young designer Philipp von Hase.  He introduced and described his brand to us  :

I consider myself a craftsman and furniture designer. i design and manufacture limited editions of furniture. I like to  call my work ‘furnature’ design, often nature informs and inspires my shapes and style directly. When i design furniture it is important to me to add new functions or values to the furnitures. for a example the ‘spire’ table that can be used to implant herbs or flowers, or the ‘trialog’ chair that can be used to sit the other way around or also my ‘samara’ cloth hanger which is a playful magnetic object inspired by the maple trees seed pods, that can be devided and hung up freely. The works I do are hand crafted ‘one-off pieces’ and small series limited editions. they have been shown at international furniture fairs and design festivals or even art museums for example in stockholm, london, berlin and seoul. So far i produce all my designs on request. nevertheless in the near future I am interested in finding a manufacturer that is big enough to cope but also small enough to care. I would like to invite you to have a look at a short film on my web page that will give you an introduction to where and how I work.

Feel free to visit


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( present cycles )


( spire )

useless is more

what goes around comes around

( freedesign )



STUDIO BYCOLOR designer: Kaori Akiyama

We found out new face who is based on Japan. Her project which dedicated to find the meaning and effects that colours have on people.  Also they distinguish ourselves by using a wide arrange of colours in designing not only goods but also effective spaces and mediums for communication.

– After graduating how did you start working ?
After graduating from the Faculty of Engineering, Department of Design of Chiba University, I started working as a designer for about 10 years at an office furniture manufacturer.
I wanted to create various designs as well as a design of furniture, and so I established a design office.  I chose this working style looking forward to meeting interesting people who have a wider range of technical knowledge.

– What were the first steps you took in the world of design?
I like making things and painting since I was a little kid, and I’ve been thinking for a long time to do work that helps someone by my design. When I was in a high school, I came to know that there was a genre of work called “commercial design”.
The first step I took to be a designer was to go up to the university where you could study the commercial design.

– Where do you find your inspiration?
I always try to make products focusing on a design concept that goes with nature. Plus, I like giving shapes to what the nature teaches me.

– What do you do to keep yourself in shape/ your style/ your idea?
I do not particularly care about keeping my style, but I do consider whether or not I should buy this product, or whether or not this is a product I want to give to my friends and family as a present.

– What does fashion/make design mean to you?
For me, design is what gives a purpose to my life and is to enjoy life.

– Which one is your favorite piece from this (your product)/ upcoming Collection and why?
It is a new product,FK:WW (For Kurashi: With Wood). This is an architectural hardware that was just presented at Salone del Mobile in Milan the other day.

– If you could live in another time and in another place, where and when would it be?
In the last decade, I go to live in Milan in April every year. Milan is a favorite city because very exciting events are held for those involved in the design industry.  Milan is also the place where a variety of interesting people gather.
I also stayed in the Netherlands for three months last year, and loved my stay there because I could have a life of a comfortable rhythm. But now,Australia is the most interesting city for me.  This is because there are a lot of people having higher consciousness to live in harmony with nature.

-Do you feel there’s a significant interest for young designers at the moment?
I think what’s important for the young people is to meet pioneers and talk to them, and think about their own ways they think they should go.

– How do you balance creativity with commerce?
It is a difficult question. I try to imagine that I am on a consumer side.  And, I think asking for advices of people your trust is also important. Hopefully, I want to focus on creative work as much as possible.

– Where do you see your career going next?
I do not know.  However, I hope to continue doing creative work which I believe in.

– Which any brand do you want to collaboration if it’s possible?
No brand in particular now.  But I want to collaborate with manufacturers and brands I can share my sense of values with when I have a chance to.

– Could you tell me your friend’s designer?
Sure, it’s Samira Boon. She is a designer based in the Netherlands. Last year, I had a chance to work in her office.  She is a cheerful and sociable person full of vitality. Her way of working, I mean, doing creative work while putting the family in the first place is very ideal.  Now, she is raising two lovely sons with a wonderful husband who is an architect.




STUDIO BYCOLOR  +  kanaguya  :  For Kurashi  With wood

FK:WW is a collaborative project by a contemporary product designer STUDIO BYCOLOR and an artisan of interior & furniture fixtures kanaguya to create products inspired by an experiment on wood surfaces called MW:WW by STUDIO BYCOLOR which communicates the idea that wood is a living material.

FK:WW is a collection of architectural accessories which communicate a theme that ‘wood is a living material’ . This theme was originated from a project called MW:WW where designer experimented with wood by exposing pores in between annual rings to carry out the features of wood as a material.

The outer shaft of the wooden fixtures to be introduced at Ventura Hive is covered by thin metal. This design highlights the warmth of handmade methods which cannot be generated by mass production and further displays the age of wood used for the product. These fixtures will be mounted on the wall during the exhibition to create an illusional tree.Incorporated the design for the fixtures into furniture and created tables. The legs of these tables are crisscrossed wood boards of a deformed radial wood pattern generated from the table top.

The first collection including furniture and interior fixture will be available to the market after its preview in Milano Salone 2014. We are looking forward to showing our collection that inherits the signature of kanaguya that adds its taste as it ages in the theme of MM:WW this year at VENTURA HIVE.

MKH – Maria Kristiana Helana









MKH  – Maria Kristiana Helana, who is based in Bergen,  a beautiful city surrounded with 7 mountains. Here she is doing master degree in fine art at Bergen Academy of the Arts & Design.
All started when she did an art project where she worked with a found table that only had 3 legs and the 4th was missing. She decided to replace the missing one with a prosthesis which then led her to create tableware series Hansel & Gretel. It´s started with cups where she played around with parts from dolls casted in porcelain. They are combined with pinewood that she collected in the mountains which now work as a little plate for the porcelain cups. The combination of wood and porcelain is an interesting mix of hard and soft material. She continued her series with porcelain plates, and eggcups that has a two way function for drinking coffee or tea and eating an egg. It comes as a breakfast set. At the moment she is developing salt & pepper to expand the series.

She has left a comment at the end : “When I create my work I like to leave a sense of that they are hand crafted, which means that none of them look exactly the same. I also want to create a type of feeling when you see my work. I want it to appeal to various of people; men, women and children.”

여백 작은거






NALLIK is a jewelry brand containing mainly of raw semi precious stones which was founded first in New York and then in 2011 was moved to Berlin. New York was great to develop the brand, logo, brand name, overall design. I made a lot of connections that I still work with. The first big order was 2000 pieces for Anthropologie, which was huge for a small brand.

In Berlin It was opened first store in Mitte in 2013 which was followed by a temporary second store in BIKINI BERLIN in the west in 2014. The store in Mitte also is the workshop, and they make a lot to order lately i.e. stones that people have had forever as a talisman or memory of someone and want to have set in the typical NALLIK design.

They do have the organic line which consists of stones that are a bit easier to get and a limited edition of pieces, sometimes only one from a collector or so. Also they are currently working on a fine jewelry line which will have gold and silver instead of brass, and raw stones.

여백 작은거

Cynthia Mak


Cynthia Mak was first exposed to arts through her studies in graphics design. She then attended the Central Saint Martins College of Arts and Design (CSM) to further pursue her interests. There, she was immersed in a sea of young, talented fashion students whose strong passion and skills inspired her to begin her new journey in fashion.

Beginning afresh in a new field, she devoted her life in learning about fashion and constructing garments. With her enthusiasm and endless hours of work, she graduated from CSM with distinction. Her strong final collection also garnered her the praise of Italian Vogue by naming her as a designer to watch out for and including her in their list of “New Talents”.

After working in Alexander McQueen, Vivienne Westwood, Preen by Thornton and Roksanda Illincic, she returned to her hometown, Hong Kong, and worked in I.T. and Lane Crawford, two large scale luxury fashion retailers. However, her ambition remains in the line of fashion design and consequently started her first collection in 2014. The brand takes from her roots and combines both graphics and fashion together to bring boldness and modernity to her first collection.

Her spring/summer 15 lookbook popped up in my inbox today.
Thankfully,  she invitated us to her gorgeous collection ,will be showing in both London and Paris Fashion Week. We can’t wait . !






 Collaborations with

Masion Martin Margiela

Damir Doma

Bernhard Willhelm




Stainless steel and  Acetate style




Acetate frames and Ultra-light frames made of stainless steel style



Mylon corrective glasses




It is an undoubted fact that MYKITA is one of fashion lover’s must-have items . YES, it was true. When we visited Berlin, where this brand based in, we could not wait to see their products and concept shops. Especially, I was so wondering how to design and make them by hand . This is from the curiosity.

MAKITA is a constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany. 
MYKITA’s eyewear collections are available at the firm’s own shops in Berlin, Paris, New York, Monterrey, Cartagena, Zurich, Vienna and Tokyo as well as at selected opticians and fashion outlets in over 70 countries.

On Trust

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On Trust is a Berlin based fashion label founded by designer Svenja Gilg. She is a graduate of the University of Applied Sciences (HTW) Berlin. Every part of the creative process is designed to develop a new generation of jackets expressing a deeper connection between the emotional and the functional aspects of fashion.

Elements of traditional handcraft and technique are completing the label’s expressive colouring and material combinations. On Trust’s smart and comfortable style is the result of combining unique structures with premium-quality workmanship. The interplay of finest, natural materials and innovative, ecological high-tech fabrics ensures superior quality and longevity.
 A joyful game with those diverging properties is what makes the look balanced and strong.

Transparency is an important aspect of the label’s work. The customer will know where the label’s garments are produced and how the production takes place. Having the garments produced in a safe environment, where employees are satisfied and treated fairly is paramount to the strategy of valuing every part of the development and production process.