Cynthia Mak


Cynthia Mak was first exposed to arts through her studies in graphics design. She then attended the Central Saint Martins College of Arts and Design (CSM) to further pursue her interests. There, she was immersed in a sea of young, talented fashion students whose strong passion and skills inspired her to begin her new journey in fashion.

Beginning afresh in a new field, she devoted her life in learning about fashion and constructing garments. With her enthusiasm and endless hours of work, she graduated from CSM with distinction. Her strong final collection also garnered her the praise of Italian Vogue by naming her as a designer to watch out for and including her in their list of “New Talents”.

After working in Alexander McQueen, Vivienne Westwood, Preen by Thornton and Roksanda Illincic, she returned to her hometown, Hong Kong, and worked in I.T. and Lane Crawford, two large scale luxury fashion retailers. However, her ambition remains in the line of fashion design and consequently started her first collection in 2014. The brand takes from her roots and combines both graphics and fashion together to bring boldness and modernity to her first collection.

Her spring/summer 15 lookbook popped up in my inbox today.
Thankfully,  she invitated us to her gorgeous collection ,will be showing in both London and Paris Fashion Week. We can’t wait . !






 Collaborations with

Masion Martin Margiela

Damir Doma

Bernhard Willhelm




Stainless steel and  Acetate style




Acetate frames and Ultra-light frames made of stainless steel style



Mylon corrective glasses




It is an undoubted fact that MYKITA is one of fashion lover’s must-have items . YES, it was true. When we visited Berlin, where this brand based in, we could not wait to see their products and concept shops. Especially, I was so wondering how to design and make them by hand . This is from the curiosity.

MAKITA is a constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany. 
MYKITA’s eyewear collections are available at the firm’s own shops in Berlin, Paris, New York, Monterrey, Cartagena, Zurich, Vienna and Tokyo as well as at selected opticians and fashion outlets in over 70 countries.

On Trust

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On Trust is a Berlin based fashion label founded by designer Svenja Gilg. She is a graduate of the University of Applied Sciences (HTW) Berlin. Every part of the creative process is designed to develop a new generation of jackets expressing a deeper connection between the emotional and the functional aspects of fashion.

Elements of traditional handcraft and technique are completing the label’s expressive colouring and material combinations. On Trust’s smart and comfortable style is the result of combining unique structures with premium-quality workmanship. The interplay of finest, natural materials and innovative, ecological high-tech fabrics ensures superior quality and longevity.
 A joyful game with those diverging properties is what makes the look balanced and strong.

Transparency is an important aspect of the label’s work. The customer will know where the label’s garments are produced and how the production takes place. Having the garments produced in a safe environment, where employees are satisfied and treated fairly is paramount to the strategy of valuing every part of the development and production process.


The World Is Your Oyster

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Brand : The World Is Your Oyster , AW14 “We used to be us”

Designer : Calvin Chan & Joyce Kun

Description :   The World Is Your Oyster is a newly established Hong Kong-based menswear label founded by two designers. It aims to provide the essential style and quality for the gentlemen of the new generation. Our vision of menswear embraces the characteristic of formal tailoring with a touch of the street wear elements from the youngsters’ influence. Our collections often feature clean silhouette and surprising choice of material to give just the right amount of drama.  We both think that each of the design has its own story to tell. Our distinct aesthetic is achieved by playing great attention to small details in all of the designs, creating a twist in an unexpected and modern way. We do not like to play loud in our designs. We believe guys who wear The World Is Your Oyster will be a subtle modern gentleman that seek for quality. The AW14 collection is now available in JOYCE boutique’s “JOYCE | CARES” shop in PMQ in Central of Hong Kong as a pop-up for 3 months. (“JOYCE | CARES” is a platform that aims at nurturing upcoming artists and designers)

Designers say: The world is our oyster.


Adriatic jewelry









Brand : Adriatic Jewelry

Designer : Rebecca

Base : Brooklyn

About :  Adriatic Jewelry is a handmade jewelry line that uses a range of different metals , gemstones and techniques. I try to have a nice mix of both geometric and organic pieces. I am very inspired by my surroundings, the architecture as well as the natural environment. I also like to have a variety of statement jewelry as well as simple stackable rings, bracelets and necklaces. I spend a lot of time sketching as well as experimenting on the bench. It’s very satisfying to take something from concept, sketch to finished piece. I also love the spontaneity of sitting down on the bench and coming up with someone unexpected on the spot. My next step is fine jewelry, which I’m very excited about working on. I plan on incorporating very unique gemstones and hopefully hand-cutting some stones myself.

Designer say : I am currently working on my fine jewelry line that I’m hoping to launch by September. Select pieces are already for sale on my website and there are many sneak peaks on my instagram account username ‘rebbecck’.


Onyx By Onyx Taylor

First of all, could you tell us about yourself and your brand ‘Onyx By Onyx Taylor’ ? 
My name is Onyx Taylor, and I am the creative director and designer for the brand Onyx By Onyx Taylor, based in Philadelphia. Onyx By Onyx Taylor is a fun brand, all of our designs are super fun and chic and designed for today’s young sassy fashion lover. The goal is to be super relatable, so I spend a lot of my time researching what’s missing or lacking in stores and try to deliver that via Onyx By Onyx Taylor. I generally design what I would either love to see someone wearing or what I, myself would love to wear.
What were the first steps you took in the world of fashion?
One of the major steps I took, actually started off by accident. I stared making these really cool bow ties for myself, and people would see them and fall in love. So eventually I started selling them to create a buzz around the city, and it worked. A few months later, my friend at the time was asked to perform in Canada on New Years Eve with Gospel signer, Tye Tribbett, and she wanted me to make her a dress. It was a simple white, floor length dress with a plunging neck line and a high slit. It was super cute. And it was the very first dress I’ve ever made. Pictures surfaced online, and the orders started rolling in. Fast forward two years and here I am today, fresh off the debut of my very first collection.
What is your concept of brand?  What is your important thing when you design?
Onyx By Onyx Taylor is a urban lifestyle brand. I dedicate a lot of my design concepts to delivering something new and fresh to the modern day fashion savvy trendsetters. The most important thing for me is, trying to create things that no one is really doing at the moment, not only here in the Philadelphia market but nationally as well. The brand is filled with key pieces that are comfortable and interchangeable, created to mix and match and imprint into personal style. I’m a big fan of taking something brand new and mixing it with that favorite piece you have in your closet. And that’s eventually what I want the brand represent, that go to place for finding that extra spice for your wardrobe.
I’m really curious your next step!! What is the next step/plan for ‘Onyx By Onyx Taylor’ ?
I just recently shown my first collection this pass April and the response thus far has been mind blowing. So the goal is to keep this momentum going, so we’ve started planning our F/W 2015 show. I’m also planning a two day pop up shop here in Philly, as well as show during Philadelphia Fashion Week this winter. The goal this year, is to make as much noise in the city, before I make my move on the rest of the world.
What’s the inspiration behind your current / upcoming Collection?
The inspiration behind my current collection “The New Urban” was definitely New York. New York has always been one of my favorite places in the world to visit, especially in the winter. But it was this one particular weekend I visited with my friends for my birthday that did it for me. It was snowing the entire weekend and I swear, it was simply beautiful. It was something about the way the snow covered the city that kicked my creative juices into overdrive. Not to mention, New York is fashions playground, so you can imagine the plethora of styles surrounding us. No one was really dressed weather appropriate nor were they following a trend. They were using fashion the way it is intended, to express ones creativity. And that inspired me to create a collection that would express my take on fashion. I named the collection “The New Urban” and it’s basically my take on urban fashion today. I’ve put a modern/futuristic twist on certain styles that we’ve all grown accustom to seeing. And that’s really what fashion is to me, taking something that has been recreated over and over again and putting a personal twist on it. I personally think it’s a really dope mini collection.
When you are doing your show, what is the most careful thing and the most exciting at the moment for you?
Everything leading up to my recent show was carefully thought out and planned. I’m a control freak, so everything had to be executed the way I envisioned it. Especially the clothes. I wanted the collection to tell a story, so each garment had to tell a piece of that story. I made everything by hand, so I made sure everything was carefully executed. I definitely crossed my t’s and dotted my i’s. The most exciting moment for me, was the moment the models lined up before walking. Seeing your complete vision all together before it is presented to the world, was the most exhilarating and exciting things ever. I kind of want to relive that moment over and over again.
Where/how do you find your inspiration?
I find inspiration in everyday life, music especially. I’m kind of weird because, I could hear a song and almost immediately associate that song with a color. It’s so weird! But right now the one thing that inspires me the most, has to be, Andy Warhol. I love Andy Warhol and everything that he has done to art world. His career in many ways embodies the Onyx By Onyx Taylor brand. I love the way that he would take a very public image or object, flip it and add his own personal twist to it. Immediately transforming it into something completely new and giving it a brand, meaning a brand new definition. He was simply a genius. It’s because of Warhol, I’m really big on bold colors right now, and it looks like that’s the direction we’ll be going in for my F/W 2015 collection.
When you have free time, what are you doing?
It’s funny because, somehow my free time is always spent on my sewing machine. There’s always something that I could be finishing or perfecting. My mother would always tell me, when you’re doing what you love everyday, you’ll never work a day in your life. So true!
As you know, 12:30 magazine is focused on discovering new faces, especially designers and artists. Do you feel there is significant interest for young designers, especially unknown globally yet, at this moment in time?
I definitely feel like there’s always a need for new, unseen talent in the fashion industry. I think one of the many things that is so dope about independent designers is that, we bring a certain freshness to the scene. And I think a lot of the big name brands have definitely caught on to the wave, Balmain being the first. Olivier Rousteingt is one of the youngest creative directors on the scene right now. And when that happened, it was really a huge moment, because no one at the time had ever even heard of Olivier and now here he is, the creative director of such a historic brand. He has really taken Balmain to a new level and even “youth” the brand up a little. And that needs to happen a lot more often. I follow a lot of independent designers on Instagram and from there you can kind of see where a lot of the mainstream brands gain inspiration. I’ve seen a lot of never before seen designs go from Instagram to the big runway. And I think that’s dope, it’s just time these undiscovered designers are shown. I feel like the unknown designers are really the back bone of the industry, because in many ways, we forecast the trends of tomorrow. So we definitely need to be heard and seen a lot more, Because, we got some trick up our sleeves.
Finally, please tell me anything you want?
I just want to be heard and I want my clothing to be seen. I think I express myself in such a unique way as far as styling and design, that it’s reads one hundred percent me. And it’s funny because, I’m self taught. So everything you see is completely me, fashion is what I am really meant to do. So, the only thing I really want, is to be heard. I’m ready to make my mark on the fashion industry in a big way. I feel like, if I can reach five people, that five will then turn into five hundred and the numbers will just keep growing, And plus I’m ready.
More on Onyx By Onyx Taylor‘s facebook
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